Martha Stewart Just Traded Her Signature Blonde for a Dramatic New Hair Color—and It Looks So Good
Martha Stewart Just Traded Her Signature Blonde for a Dramatic New Hair Color—and It Looks So Good
Heather Muir MaffeiMon, August 10, 2026 at 4:38 PM UTC
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Credit: Gilbert Flores/Billboard via Getty Images
Martha Stewart is never not doing queen things. The last time I spoke with her, she casually revealed that Snoop Dogg sometimes FaceTimes her at 1 a.m.—calls she doesn’t answer because, naturally, she’s already finished her skin care routine.
So her latest reveal feels perfectly on brand: Over the weekend, Stewart debuted a whimsical rose-gold hair transformation in an Instagram video with celebrity hairstylist Chris Appleton, and the internet lost it.
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Chris Appleton, celebrity hairstylist and Schwarzkopf Professional Global Color Ambassador
The new shade marks a playful departure from Stewart’s signature blonde bob. But rather than going for a saturated, bubblegum pink, Appleton created a soft wash of rosy color with a sheer, glossy finish. The result is unexpected, sophisticated and surprisingly wearable—basically, classic Martha with a little extra whimsy and we couldn’t love it more.
How Chris Appleton Created Martha’s Rose-Gold Hair
To create Stewart’s fun new shade, Appleton first brightened her hair with highlights, using Schwarzkopf Professional BLONDME Premium Lightener 9+ with 20 Volume Developer to create a bright, even canvas.
He then applied an all-over gloss made with Schwarzkopf Professional IGORA VIBRANCE 9.5-19 and 9.5-5, blended with 0-00 Clear to soften the color. That final gloss gave Stewart’s hair its delicate rose-gold tint and high-shine finish.
Martha Stewart’s Exact Rose-Gold Hair Formula
Ready to bring the look to your colorist? Along with a photo, you can share the exact Schwarzkopf Professional formula Appleton used:
Highlights:
BLONDME Premium Lightener 9+ with 20 Volume Developer
All-over gloss:
IGORA VIBRANCE 9.5-19 + 9.5-5
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0-00 Clear
Because the finished result will depend on your current color, hair history, and condition, a professional colorist can adjust the formula to create a similarly soft, sheer rose-gold effect.
Why the Color Works So Well on Martha
Rose gold may be a major switch from Stewart’s signature, buttery blonde, but the translucent finish keeps it polished. The rosy tone adds warmth and dimension without overpowering her classic bob, while the gloss makes the color look especially luminous.
It’s also an easy way to experiment with pink hair without committing to a vivid, all-over shade. Think less neon pink, more expensive-looking rosé.
What to Ask Your Colorist
Bring photos of Stewart’s finished look to your appointment and ask for a soft, sheer rose gold with a glossy finish, rather than an opaque or highly saturated pink.
Depending on your current shade, your colorist may need to lighten your hair first so the rosy tones show up evenly. Those starting with darker hair may require more than one appointment, while blondes may be able to achieve the look with a customized gloss.
How to Maintain Rose-Gold Hair
Soft fashion shades (pink, peach, etc.) can fade more quickly than traditional hair colors, so a little maintenance may be required. Washing less frequently, rinsing with cool or lukewarm water and using color-safe products can help preserve the tone.
Your stylist may also recommend a color-depositing mask or at-home gloss to revive the rosy tint between salon visits. Just be sure to ask which product best complements your specific formula—unless you’d like your delicate rose gold to take an unexpected hot-pink turn.
Whether Stewart keeps the shade or this turns out to be a brief beauty experiment, she has already accomplished the most important thing: making us want to book a color appointment immediately. If Martha can switch things up this fabulously, so can we.
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